For the 1st time, mobile phones have exceeded PCs in home Internet access

In a recent article, we mentioned how the on line sales growth was emptying the malls’ commerce, especially by the Smartphone’s users.

For the first time in Brazilian households, access to the Internet via mobile phone surpassed access via personal computer: from 2013 to 2014 the percentage of households that accessed the Internet microcomputer fell from 88.4% to 76.6%, while the proportion of those who accessed the Internet by mobile phone jumped from 53.6% to 80.4%.

This data is part of the Information and Communication Technologies supplement (ICT) of National Sample Survey (PNAD) 2014, released on March 6th. PNAD ICT was carried out by IBGE, The Brazilian Geography and Statistic Institute, in partnership with the Ministry of Communications.

Among households that accessed the Internet (including those using more than one way to access) in 2014, 80.4% did so by phone, 76.6% via PC, 21.9% per tablet, by 4.9% TV and 0.9% for other equipment.

May be this is reason why the Brazilian TV broadcasting Companies are so committed in the coup against the elected government.

Considering all forms of access investigated by the survey, more than half of the country’s households had internet access in 2014: 54.9% of the total, or 36.8 million households. According to the situation of households, the percentages were very different: 60.8% of urban and 18.5% of the countryside.

For the executive secretary of the Ministry of Communications, Francisco Ibiapina, the result of PNAD ICT meets the public policies developed by the ministry, seeking universal access to the internet in the country. “The research reinforces the idea that access to broadband is the main demand of the population and the cell phone has been the main device used to do it, year after year.”

From the 36.8 million households with Internet access, 0.8% had only dial-up and 99.2%, broadband connection in 2014. The fixed broadband connections grew by 9.9% compared to 2013, but their proportion dropped: from 77.1% to 71.9% of households with Internet. The presence of mobile broadband (cellular) jumped from 43.5% to 62.8% of households with Internet.

The younger groups had the highest percentages of Internet use, predominantly in the 15-17 age group (81.8%). The lowest proportion was among people 60 years or older (14.9%). From 2013 to 2014, Internet use increased in all age groups.

The access to the Internet showed growing proportions among the more educated. The highest percentage was observed in the population aged 15 years or more of study (92.1%). Compared to 2013, Internet use increased in all educational levels, except for the group with no education and less than 1 year of study (5.4% in 2013 to 5.2% in 2014).

In 2014, among students from public schools, 73.3% (19.9 million) used the Internet. In the private network, 97.2% of them (9.1 million) used the Internet.

The PNAD 2014 TIC has information about 2005, 2008, 2011, 2013 and 2014, to the geographical level of the federation units. In households, they were analyzed access to open digital TVs, subscription and satellite dish; the existence and quantity tube televisions and LCDs; the existence of tablets; Internet access and the types of electronic devices used (PC, mobile phone, tablet, TV and others), and even if such access was up, fixed broadband or mobile broadband.

With information from the IBGE Social Communication Office